Jam of The Week – Take Me There

Jam of the Week: Take Me There Mya feat. Blackstreet, Mase & Blinky Blink

Hey cyber world, Bernie’s here with another edition of Jam of the Week.  For this week’s retro selection we are going to take it back to 1998. This was the year that conflict in Kosovo reached its peak, President Clinton was wrapped up in his own White House scandal, that played in heavy rotation on TV, Titanic became the biggest box office success of all time and pop music with acts like The Backstreet Boys and the Spice Girls ruled the charts. 1998 was also the year that this beloved kid’s show was turned into a hit movie.

The TV show Rugrats came from the minds of creators Arlene Klaskey, Gabor Csupo and Paul Germain and centered around the high-energy toddlers Tommy, Chuckie, Phil, Lil and Angelica on their daily adventures around the house.  Rugrats was already a smash hit for Nickelodeon since its premiere in 1991. Capitalizing on it’s success the creators and Nickelodeon decided for the show to branch out to movies.  In return, audiences got The Rugrats Movie. While the movie received mixed reviews from critics, the movie hit box office gold making $140 million worldwide. The movie also was big on merchandising that included stuffed animals, toys, clothes, watches (remember those cool watches you got from Burger King kids meal) and a top 40 song of the soundtrack called “Take Me There.”

The upbeat and cutesy R&B track that was the brainchild of famed producer Teddy Riley featured R&B superstars Mya, Blackstreet, Mase and Blinky Blink. The soft melody reminiscent of the Jackson 5 was catchy and fun for listeners to sing along to. As a result, the song reached the hot 100 charts, went platinum that year and received a lot of airplay. The music video blended deleted scenes from the movie along with a recreation of the Pickle’s household that combined both animation and live action with the music stars. The video also provided a breakdown of some of the hottest fashion trends of the late 90’s. As you can see from the video, it was a time when solid color and matching athletic wear was the thing, along with white beaters, white Nike sneakers for the guys and crop tops, bucket hats and hair accessories like the butterfly clips for the girls.

So how can you get the look?  For starters cop a Educate Elevate jersey. maybe the burgundy colour or the purple one to go underneath the matching track suit. Your track suit should be baggy and can be any single color preferably single primary colors such as red, yellow and blue, Cross Colors style.  Top off your look with some accessories that can include clear lens glasses (that kind of look like reading glasses), white sneakers, a white bucket hat or fitted hat and  for the ladies, some butterfly clips to put in your hair.

Feeling inspired? Then check out the video for Take Me There by Mya feat. Blackstreet, Mase and Blinky Blink below and be sure to come back next week for another edition where we go back and focus on some of the coolest, and dopest videos of the 80’s and 90’s. Until next time, remember to keep on educating the mind and elevating the grind.

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