Influence: Graffiti

The 4th Fashionable Hip hop element: Graffiti
Hey guys! It’s Dawn here. This is my final post as part of the E&E Blogger Takeover
and it’s all about graffiti and its links with the world of fashion…

The connection between graffiti and hip hop fashion originates from the very
definition of hip hop itself. Hip hop street subculture comprises four distinct artistic
forms: rap music, DJing, breaking and graffiti art. Graffiti is the visual expression of
rap music, as breaking is the physical form. Although hip hop has both developed and
diversified since its birth in The Bronx in the 70’s, these four elements of creativity
and self-expression are still the building blocks of hip hop culture to this day.
When it comes to hip hop fashion, it makes sense that this should draw heavily on the
visual expression of the music, graffiti. The Fresh Prince of 90’s hip hop fashion
earned his title by rocking graffiti styles along with his unique clash of neon colours
and vibrant prints.

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In more recent years, hip hop style has began to embrace high fashion labels by
mixing these with street brands for a fresh take on what is considered to be typical
hip hop fashion. Interestingly, the reverse is also true with high end designers picking
up on the fashionable appeal of graffiti, the most notable example being Louis
Vuitton. The graffiti collection from Louis Vuitton was first put out in 2001 as a collaboration
between Stephen Sprouse and Louis Vuitton’s Creative Director Marc Jacobs.
Honouring the late Sprouse in 2009, Jacobs revisited the collection as inspiration for
a new, updated version. The collection, a tribute from Jacobs to Sprouse, combined Sprouse-styled graffiti in bright neon colours alongside Jacobs’ classic designs, the
perfect mix of street and high end fashion.
Talking of the collection, in Marc Jacob’s words the bags were “disrespectful and
respectful at the same time” (source: http://nym.ag/12ZXdL3)

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To create added hype around the collection launch, the SoHo Louis Vuitton store
plastered a huge graffiti print across the storefront. This display acts as an important
and powerful symbol of the major influence graffiti has in the world of fashion…
Props to Louis Vuitton!

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Earlier this year at NYFW, Concept Korea designer Kathleen Hanhee Kye’s KYE A/
W13 collection drew heavily on graffiti influences. Large graffiti prints paired with
leather panelling and coloured fur made for bold statements, conveying the
overriding theme of “Rhythm of Korea”. The collection, aimed at the chic New
Yorker to the downtown girl, combined youth, edge and elegance.
High end streetwear done right in this way gives graffiti and hip hop fashion the
status and recognition it deserves.

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From streetwear to designer, graffiti bridges the gap between two seemingly distant
fashion worlds. It’s for this reason that its influence in the world of fashion should not
be underestimated… It should be recognised, celebrated and embraced!
Follow Gwen and Rita and rock that graffiti gear!

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Sadly this is my last post for E&E’s Blogger Takeover but I’d like to thank the whole
E&E Team for having me. I’ve had loads of fun writing about my favourite topics
and I hope you’ve enjoyed reading them too!
Check out my blog at www.beautyfashionpr.wordpress.com
Dawn x
Let Dawn know what you think of her blog takeover on twitter: @DawnCritchley
Stay elevated!
Shop the look: www.EducateElevate.com

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